This branding project called for a typographic design that made the owner's name the focal point and strayed from the typical leafy green designs of competitors.
Creating a Brand Symbol
To start this project, I worked within the letter D to create a symbol for the brand. The natural imagery suggests work in landscaping in a unique way, and supports a variety of colorways.
Giving the Name a Face
The brand symbol fits right into the name, convenient for branded materials and recognition alike. The simple typeface ensures the name will stick with passerby and pop out on larger promotional materials like truck wraps and yard signs.