This project called for a brochure explaining the basic premise of the Wildlife Conservation Society's mission and how they approach their philanthropy.
Exploring Layouts
After compiling research about the Wildlife Conservation Society and planning out sections, I explored different layouts for arranging the information.
Early Drafts
The first draft of this brochure organized this information into sections - but there was not enough visual flow from section to section. They felt very separate, creating a jarring visual effect for viewers.
Final Flow
The final iteration of the brochure has much more flow and a more approachable body of text.